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WHAT
IS UNFAIR TRADE PRACTICE ?
An
unfair trade practice means a trade practice, which, for the purpose
of promoting any sale, use or supply of any goods or services, adopts
unfair method, or unfair or deceptive practice.
Unfair
practices may be categorised as under:
1.FALSE
REPRESENTATION
The practice
of making any oral or written statement or representation which:
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Falsely
suggests that the goods are of a particular standard quality,
quantity, grade, composition, style or model;
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Represents
that the goods or services have sponsorship, approval, performance,
characteristics, accessories, uses or benefits which they do
not have;
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Makes
to the public a representation in the form that purports
to be-
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a
warranty or guarantee of the goods or services,
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a
promise to replace, maintain or repair the goods until it
has achieved a specified result,
if
such representation is materially misleading or there is
no reasonable prospect that such warranty, guarantee or promise
will be fulfilled
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Materially
misleads about the prices at which such goods or services
are available in the market; or
2.FALSE
OFFER OF BARGAIN PRICE-
Where an advertisement is published in a newspaper or otherwise,
whereby goods or services are offered at a bargain price when in
fact there is no intention that the same may be offered at that
price, for a reasonable period or reasonable quantity, it shall
amount to an unfair trade practice.
The
bargain price, for this purpose means-
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the
price stated in the advertisement in such manner as suggests
that it is lesser than the ordinary price, or
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the
price which any person coming across the advertisement would
believe to be better than the price at which such goods are
ordinarily sold.
FREE GIFTS OFFER
AND PRIZE SCHEMES
The
unfair trade practices under this category are:
4.NON-COMPLIANCE
OF PRESCRIBED STANDARDS
Any
sale or supply of goods, for use by consumers, knowing or having
reason to believe that the goods do not comply with the standards
prescribed by some competent authority, in relation to their performance,
composition, contents, design, construction, finishing or packing,
as are necessary to prevent or reduce the risk of injury to the
person using such goods, shall amount to an unfair trade practice.
5.HOARDING,
DESTRUCTION, ETC.
Any
practice that permits the hoarding or destruction of goods, or refusal
to sell the goods or provide any services, with an intention to
raise the cost of those or other similar goods or services, shall
be an unfair trade practice.
INQUIRY
INTO UNFAIR TRADE PRACTICES
The
Commission may inquire into
Any
unfair trade practice
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Upon
reference made to it by the Central Government or State Government
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Upon
an application to it by the Director General or
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Upon
its own knowledge or information.
RELIEF
AVAILABLE
After
making an inquiry into the unfair trade practice if the Commission
is of the opinion that the practice is prejudicial to the pubic
interest, or to the interest of any consumer it may direct that
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The
practice shall be discontinued or shall not be repeated;
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The
agreement relating thereto shall be void in respect of such
unfair trade practice or shall stand modified.
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Any
information, statement or advertisement relating to such unfair
trade practice shall be disclosed, issued or published as may
be specified
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The
Commission may permit the party to carry on any trade practice
to take steps to ensure that it is no longer prejudicial to
the public interest or to the interest of the consumer.
However
no order shall be made in respect a trade practice which is expressly
authorised by any law in force.
The
Commission is empowered to direct publication of corrective advertisement
and disclosure of additional information while passing orders relating
to unfair trade practices.
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